US trademark news is buzzing with updates. The USPTO introduced new fees on January 18, 2025, while INTA partners with the FTC to combat scams. High-profile trademark battles include Puma vs. Tiger Woods and the Carters securing the BLUE IVY CARTER trademark. The USPTO also issued guidance on AI-assisted inventions.
The world of trademarks in the United States is dynamic and ever-evolving. Recent news highlights several significant developments that are shaping the landscape of intellectual property law.
Firstly, the United States Patent and Trademark Office (USPTO) has implemented a new fee structure effective January 18, 2025. This change includes higher fees for various filings and the elimination of the “TEAS-PLUS” option, aiming to streamline the process and ensure financial sustainability1.
In another significant move, the International Trademark Association (INTA) has partnered with the US Federal Trade Commission (FTC) to combat trademark scams and counterfeits. This collaboration aims to protect brand owners from fraudulent activities and maintain the integrity of the trademark system1.
High-profile trademark battles are also making headlines. Puma SE has filed a letter of opposition against Tiger Woods’ new company, Sun Day Red, to prevent the registration of the SUN DAY RED trademark. This move reflects the competitive nature of trademark law, where companies fiercely protect their brand identities1.
The Carters, known for their music and family dynamics, have finally secured the BLUE IVY CARTER trademark after a 12-year journey. This achievement underscores the determination and strategic planning required in securing a trademark, especially for public figures1.
Additionally, the USPTO has issued guidance on the patentability of inventions developed with the assistance of artificial intelligence (AI). This guidance addresses inventorship issues and provides insights on how the USPTO will analyze these cases, reflecting the growing role of AI in innovation2.
These developments highlight the dynamic nature of trademark law in the United States, with a focus on both practical changes and high-profile legal battles.
1. What are the new USPTO trademark fees?
Answer: The new fees include higher charges for various filings and the elimination of the “TEAS-PLUS” option, effective January 18, 20251.
2. How is INTA combating trademark scams?
Answer: INTA is partnering with the US Federal Trade Commission (FTC) to combat trademark scams and counterfeits, aiming to protect brand owners from fraudulent activities1.
3. What is the significance of the Puma vs. Tiger Woods trademark battle?
Answer: The battle reflects the competitive nature of trademark law, where companies fiercely protect their brand identities. Puma is opposing Tiger Woods’ new company, Sun Day Red, to prevent the registration of the SUN DAY RED trademark1.
4. How long did the Carters take to secure the BLUE IVY CARTER trademark?
Answer: The Carters took 12 years to secure the BLUE IVY CARTER trademark1.
5. What guidance has the USPTO issued regarding AI-assisted inventions?
Answer: The USPTO has issued guidance on the patentability of inventions developed with the assistance of AI, addressing inventorship issues and providing insights on how the USPTO will analyze these cases2.
The US trademark news is filled with significant updates that reflect the evolving nature of intellectual property law. From new fees and anti-scam initiatives to high-profile trademark battles and guidance on AI-assisted inventions, these developments underscore the importance of protecting brand identities in a rapidly changing world.
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